Huginn and Muninn Intelligence

EU says Booking.com is tech ‘gatekeeper,’ set to rule on X

Information

The European Commission has determined that Booking.com qualifies as a significant gateway between customers and companies, thereby subjecting it to stricter competition rules under the Digital Markets Act (DMA). This decision underscores the company’s market dominance in Europe, where it holds a market share exceeding 60%. The DMA, one of the toughest regulatory frameworks for large tech firms, aims to mitigate monopolistic practices, ensure content moderation, and enhance consumer choice by making it easier for users to switch services. The Commission’s ruling is expected to increase business opportunities for hotels and provide holidaymakers with more options.

Additionally, the European Commission has initiated an investigation to determine if X, formerly known as Twitter, should also adhere to the DMA’s stringent regulations. Although X meets the quantitative thresholds for designation, it has contested its status as a crucial gateway between businesses and consumers. The Commission has already decided that X’s advertising service, X Ads, does not qualify as an important gateway despite meeting the quantitative thresholds. The investigation into X’s overall status will take five months to conclude. Currently, six major companies, including Google, Amazon, Apple, Microsoft, and ByteDance, are already designated as gatekeepers under the DMA.

Source: AFP, Reuters, dpa

So what

Watching how much control Booking.com maintains is a positive move for consumers as ideally, it will open up the market to competition, leading to better prices for consumers. Ensuring that companies do not hold a monopoly is critical to the efficiency of capitalism. On the other hand, it does not seem that X (formally Twitter) holds the same control over the social media market. Even though the EU is annoyed with the level of “free speech” allowed on X, it is unlikely that this is one of the ways they can get them to play ball. 

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